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Meta Tags continued,




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The basic syntax for Meta Tags are:
<meta name="description" content="type your description here">
<meta name="keywords" content="
type your keywords here">

Some web spiders are "CASE" sensitive. For example, if you type in "book" at Altavista you may receive 5,300,000 hits but if you type in "Book" you may only receive 13,000 returns. A more useful list.

For the most part you will receive returns with the word Book in the title but also sites that have "Book" in their Meta Tags. The spider will consider "Book" and "book" as different words. Therefor, a better meta tag would be like the following:

<HEAD>
<TITLE>Jim's Book World</TITLE>
<META NAME="Author" CONTENT="Jim's Books Incorporated">
<META NAME="GENERATOR" CONTENT="jimsbooks.com">
<META name="description" content="The best prices on the planet earth on over 5,000,000 books and calendars. Visit to view our daily sales and promotions.">
<META name="keywords" content="
books, Books, book, Book, bookstore, Bookstore, Calendar, calendar">
</HEAD>

Webmasters at some search engines and directories recommend that you consider whether or not there may be a common misspelling of a specific word that is included in your Meta Tag. If so, you may want to include a tag word that you deliberately misspell. In this matter I think more in terms of typo's and not spelling itself although many english words are regularly misspelled.

Don't completely forget about multiple spellings of the same word. If a person types in a misspelled word that you have included in your tag you are almost guaranteed to be high in the web search return. Certainly worth considering. The Tag below includes all of the subjects we have covered.

<HEAD>
<TITLE>Jim's Book World</TITLE>
<META NAME="Author" CONTENT="Jim's Books Incorporated">
<META NAME="GENERATOR" CONTENT="jimsbooks.com ">
<META name="description" content="The best prices on the planet earth on over 500,000 books. Visit to view our daily sales and promotions.">
<META name="keywords" content="
books, Books, book, Book, bookstore, Bookstore, Calendar, calendar, bok, Bok, Boook, boook, Calender, calender">
</HEAD>

Be sure to begin your tag with < and end your tag with > otherwise your description and keywords will show up on your web page.

2015 Update: Some search engine spiders no longer read or consider keyword meta tags. Incorporate important keywords for each page and your overall site within the content of the page. However, description and title meta tags still remain important to many search engines such as Google.



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If you need help creating your web page meta tags try this free Meta Tag Generator.

Note: Meta Tags are an important start but there is more to know about search engine placement.

For the most up to date search engine info visit Search Engine Watch.

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