What are Meta Tags? They are code in your HTML that is invisible to the guests of your web site but are read by some web spiders and search engines such as Google or Yahoo.
The basic syntax for Meta Tags are:
Lets get down to business. At the top of your document source there is a small amount of information including your title that is located between <HEAD> and </HEAD>. This is where you will add your new Meta Tags. (anywhere between <HEAD> and </HEAD>)
It looks something like this:
Add your description and/or keyword Meta Tags above the </HEAD> like this:
Be sure to begin your tag with < and end your tag with > otherwise your description and keywords will show up on your web pages.
When choosing keywords: A few years ago webmasters
used to list the same keyword over and over again to get their site listed
closer to the top of a web search. Don't do it! Now days most web spiders
are programed to disregard any word that is listed more than three times.
Instead of using a tag like this:
Use one like this:
A search that doesn't include the word "book" because the spider is ignoring it is not going to get many hits for a bookstore. The same thing goes for web sites about surfing, outdoors, cars, writing or any other subject. DON'T LIST THE SAME WORD MORE THAN TWICE!
2012 Update: Some search engine spiders no longer read or consider keyword meta tags. However, description meta tags still remain important to many search engines such as Google.
Note: Meta Tags are an important start but there is more to know about search engine placement. For the most up to date search engine info visit Search Engine Watch